Philip Holman - Thursday, October 18, 2012
The High Point Showroom
is always an exciting time — and this market was certainly no
exception. Right from the start our new collections have been getting
great responses from dealers, designers, and end-consumers alike.
feedback and their strong showing at market just reinforces our
belief that we continue to head in the right direction. Here are a few
images of our showroom at Market Square - we hope you enjoy seeing them as much as we do
putting all this together.
Market Square Space 110-A
The Ethos Cocktail Table (center) and the Carolina Nesting Tables (left).
The Roundabout Cocktail and End Tables (center), the Ellipse Cocktail Table (right),
and the Carson Mirror (center back).
The Newhart Collection, including the new Cocktail Table (foreground),
the new End Table (right) and the Large Console (back).
The Matrix Collection, clockwise from left are, the Cocktail Table, the End Table,
the Console, and the new Bench.
The Ethos End Table (left) and the Ethos Console.
Available as part of our new Separate & Together Program are, clockwise from left,
the Ventura, Euro, Camino, and Providence 36” Dining Tables.
Tara Jackson - Monday, July 23, 2012
Interested in this piece? Contact Charleston Forge for pricing Information at info@Charlestonforge.com or 828.264.0100
Remember, Charleston Forge LOVES to customize. Have an idea for a piece of furniture you want built? We can do it. And we do it "Made in America" style.
Tara Jackson - Wednesday, May 30, 2012
The six legged Prague Bench was introduced at the Spring 2012 Market in High Point. That, along with the Legacy Bench, we among our top sellers. They are especially popular because they exhibit who we are and what we do best. Heating metal to more than 2,000 degrees and shaping it by hand and hammer is not an easy task, but one that we take pride in. Pride in our craftsmanship is obvious especially when we are asking our artisans to repeat "the look" more than once, by hand, not by machine.
We've combined top of the line, solft, saddle stiched leather, with solid steel to create these beautiful pieces. Consider placing a bench at the foot of the bed, in the hallway or foyer, or even as an alternative to chairs at the dining room table.
The Prague Bench
(as shown in an Oak Leather with an Antique Pewter Finish 48"w x 16"d x 19"h)
The Legacy Bench
(as shown in an Smoke Leather with an Burnished Finish 48"w x 16"d x 19"h)
Tara Jackson - Friday, May 11, 2012
Due to it's hand crafted appeal, Charleston Forges Pacific Drink Table, designed by John Kolkka, and featuring a beautiful exposed metal look paired with crisp cast glass, made it to page five of the 2012 Spring/Summer issue of the Market Style Report.
Click here to download and view the full report listed under "Spring 2012 Market Style Report."
... and to see more of what we've got in the works, be sure to follow us on Facebook and Twitter
Tara Jackson - Wednesday, May 02, 2012
While I know there are plenty of blogs out there that share their experience with the High Point Furniture Market, veterans or fashion experts are usually the authors. Name brand companies have teams whose sole goal is to paint their company in the light of success based on another "in house" team’s market research. People who follow the trends and know the furniture industry inside and out, knowing just what to say in order to trigger a sale or interest.
I am not one of those people. I am new to the furniture industry and I tend to tell it how it is because I believe people want the truth… want to see a company as a person, not as a big corporation with CEO’s that could care less about their employees. I graduated from Appalachian State University in Boone, NC with a photography degree in December of 2011. I’d never been to market, in fact, I hardly knew what it was. I had four months to learn everything about the company; who they are, what they stand for, what the mission is and how they have changed since the furniture industry went over seas; all of that goes in to communicating who they are photographically. Four months to develop and perfect my eye and lighting and editing when shooting furniture (my graduating portfolio revolved around portraiture - and the two are hardly related.) Four months to grasp the vast meaning of the High Point Furniture Market – the biggest furniture market in the world.
In all honesty, the marketing team here (which really consists of a marketing director… and me, a photographer, retoucher and social media fan) really began preparation for this years April market five weeks prior to its opening. We sat down, looked at a calendar and began talking about what needed to be accomplished between then and April 21st. My head began spinning; furniture wasn’t built (the order hadn’t even been finalized,) the new catalog hadn’t been in process for long, take-aways had to be thought about, press packets hadn’t been discussed, ideas for design and color schemes for the showroom hadn’t been approached, and every part of this process had to be photographed, designed or edited in one way or another. Five weeks. Five.
The idea for our newly improved image was upscale, geared towards women. Clean. We’d been headed that direction for a long time, but were having a hard time communicating it. Our look had to match that this time around, communicate that. It’s who we are now, yet all people seemed to think of us for was our Bakers Racks... the foundation to the Charleston Forge expansion all those years ago.
I was continually told that market was glamorous, busy, buzzy and nothing less than exciting. Five weeks and I was having a hard time seeing it. I am surrounded by a factory; men covered in metal dust, loud noises and flying sparks, and a vast space that could serve as a horror film backdrop at night - jagged metal, sparsely lit. The only clean white space is my studio here at the factory, and even that is in need of new paint after the frenzy that is market prep. At that point, I could only guess where we were truly headed, and all I had to work with was lighting. The head spinning continued as I frantically photographed and edited and designed and edited… and edited.
Then the CEO, Art Barber, and I went to High Point, to the Charleston Forge Showroom. I fell in love with the Market Square building. The old brick, the large windows streaming light in, the open spaces… and while no one had even begun to set up for the upcoming Market, there were plenty of showrooms still set up from the October 2011 Market. I felt that I was back in New York City, visiting Martha Stewarts studios. I suddenly saw the vision of what had been discussed back at our factory. I saw our product beautifully lit against an upscale backdrop and on the level of New York. Instead of old school bakers racks, I saw beautiful clean finishes and accent pieces paired with amazingly designed beds and consoles. I came back to Boone with a much clearer and cleaner vision of our goal for this years Market.
We got it done. With only a few weeks left, and with a very limited staff, we finished everything we’d set out to do to portray Charleston Forge in the light that it deservs.
While I did not get to see market in full swing, the Thursday before market opened was enlightening. The showroom was fully set up, the press packets were delivered and our reps were set to meet with us. I was impressed with what our team had accomplished in such a short period of time, especially when the showrooms of names much bigger and well staffed than ours were still full of boxes that had only earlier that day been delivered… and there wasn’t a person in sight unpacking or directing the flow of what needed to happen in order to be fully prepared for market to open.
We accomplished our goals, and the success of the April High Point Market, and the reaction of visitors to our showroom, reflected all of the hard work and dedication we put in to it.
Tara Jackson - Tuesday, May 01, 2012
If you didn't have the chance to make it by our showroom at this Aprils High Point Furniture Market, here is what you missed! A lot of new items, twists on our classic pieces, new looks and partnerships with quality artists. Charleston Forge is reinventing itself, while remaining loyal to the quality that you've always known.
Above: The entrance to our showroom, envisioned and pulled together by designer Diane Davant
Above: The New Carson Platform Bed, complete with upholstered headboard
Above: The Charleston Forge classic - Parsons Mirror, Console (with a Don Wright wood top) and Bench
Above: The Parsons Table paired with the Studio Side Chairs
Above: Many of Charleston Forges new drink table designes.
Tara Jackson - Friday, April 06, 2012
Tara Jackson - Friday, March 30, 2012
We are preparing for the April High Point Furniture Market and have LOTS to show! So many new and exciting things... make sure you take some time to come by and see what we've been working on! Our showroom is being spruced up, and our product has been overhauled.
April 21-26, 2012
Tara Jackson - Thursday, March 22, 2012
Charleston Forge I 251 Industrial Park Drive, Boone, NC 28607 I 828.264.0100
Sleek and Sophisticated furniture, made in the Mountains of North Carolina
Tara Jackson - Monday, March 19, 2012
With the 2012 High Point Spring Furniture Market just around the corner, Charleston Forge has been focused on preparing for what is sure to be an exciting and upbeat six days. We have new product, new ideas and a new outlook to share.
That being said, after spending some time in our showroom last week, preparing for Pre-Market this week, we realized that we never had the chance to share some of the items or the atmosphere we had in our showroom last October. Those items included some beautiful mirrors, framed by some very striking handmade wooden frames that we would love to show off. So here are a few bits and pieces of our showroom before we change it up for this Springs High Point Furniture Market.
If you happen to be at Pre-Market this week, be sure to stop by our showroom at Market Square Space 110A to say hello! We'd love to see you.
...and, if you have a facebook page, take a moment to come and "like" us on our FAN page