Handmade. We tell our customer and our partners that we are “Handmade… American Made.” It’s our motto, it’s on our business cards, it’s on our website and we constantly refer to it through facebook and our blog. We use the terms as if they mean something, as if they were important…. an ideal to live by. But in a world full of “Made in China,” “send the work over seas so we can make more money here at home” and cookie cutter repeats, we wonder if our consumers truly understand what we mean.
Back in October, our CEO shared a story that he received in an email with a photo of a ship containing 15,000 tractor-trailer loads of product from Asia. The Journey took just 4 days and the ship was emptied so that the product could be sent straight to companies who get their product quickly and cheaply, just to increase the price for something that you will walk in to your neighbor's house next week finding the exact same item. And while this seems to be the norm, the fact is that the cost to produce and ship product from China is on the rise, while much of the quality remains the same.
And for a dose of happy news, published in an article by Florida Today (www.Floridatoday.com), 2012 is a year where more people are looking for furniture specifically with the label “Made in the USA.” According to the article, “The demand for American-made products has created record prices for American antiques at auction houses.” And apparently, this trend is expected to influence many of the furniture manufacturers and all of the industry in one way or another (which is great to hear after so many companies followed the trend after 9/11 of sending much of their furniture manufacturing over seas. And all this during a time when total patriotism was shouted from the rooftops.)
So to us, “Handmade… American Made” is a phrase we couldn’t be more proud to use or to live by. Our people put their hearts into their work, from concept and design, to spending time by the hot forge twisting a chair leg into a glorious swirl, to meticulously painting a side table in a bright peacock teal as per a custom request. When it’s custom made, you can bet your neighbors won’t have the same barstools to entertain by. Your boss won’t have the same bench in his office that your kids sit on to tie their shoes in the morning. And your four-poster specially designed bed for your newly remodeled master suite will be special to you, and you alone.
And not only will it be unique, but it will also last for years and years. It won’t be put together with brittle plastic clips that refuse to hold the weight of your favorite book collection, nor will your favorite bar stool shatter into pieces when an excited brother-in-law knocks it over while tripping over his feet trying to get to your home made dessert (which he swears is better than any “from the box” mix you can buy.)
Handmade still means something. American made still means something. Quality.