The Art of Furniture

Charleston Forge has a long history of hand-building beautiful, high quality, steel, wood, and leather furniture. We have an extensive catalog of products and do a large amount of custom work and have built product for retailers such as Room & Board, Restoration Hardware, Crate & Barrel and Bloomingdales, Starbucks, just to name a few.

Look, Listen, Smell, Feel, Understand...

Philip Holman - Saturday, February 26, 2011
On Friday I drove to High Point, North Carolina, the location of one of the world's largest and longest running furniture exhibitions, to meet with some very talented women. They are helping us set up our showroom for the April furniture market there. Our mission is very simple, make our customers say "Wow"! Riding with me was one of five MBA students from Appalachian State University who are helping us with various projects at Charleston Forge. I knew she would love this day.

I'm a very visual person so they took me to Anthropologie, a very hip women's clothing, accessories and home decor store in Greensboro. They said, "Look, Listen, Smell, Feel, Understand...  DO IT!!

I saw fresh colors, unique layout, and great presentation. I heard good music, energetic music, power but not pounding. I could smell the fresh flowers, and the candles burning, not sweet, just right. I felt the texture of the clothes, the reclaimed wood and the barely finished metal components of floor mirrors and display racks and the yarn that some creative genius arranged to form a display that just made me think, "how simple, how cool"! The result? Smiling customers, happy sales people, busy sales people, and a busy cash register.

On many levels I saw similarities between what we do here at Charleston Forge and the great things going on at Anthropologie - but I learned a great deal too.
Thank you ladies. It was a great day. I get it! LET"S DO IT!

- Art Barber, Chairman/CEO

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