I'm a very visual person so they took me to Anthropologie, a very hip women's clothing, accessories and home decor store in Greensboro. They said, "Look, Listen, Smell, Feel, Understand... DO IT!!
I saw fresh colors, unique layout, and great presentation. I heard good music, energetic music, power but not pounding. I could smell the fresh flowers, and the candles burning, not sweet, just right. I felt the texture of the clothes, the reclaimed wood and the barely finished metal components of floor mirrors and display racks and the yarn that some creative genius arranged to form a display that just made me think, "how simple, how cool"! The result? Smiling customers, happy sales people, busy sales people, and a busy cash register.
On many levels I saw similarities between what we do here at Charleston Forge and the great things going on at Anthropologie - but I learned a great deal too. Thank you ladies. It was a great day. I get it! LET"S DO IT!