The instructor, of course, would always return the paper to me, red pen, and oftentimes, permanent marker corrections decorating its surface, with requests to rewrite and return. I would be so set on being different that I would re-print, maybe correcting a few spelling errors (and sometimes punctuation, although that was also a part of my style) and re-submit the paper essentially unchanged. My biggest reasoning behind this was the question: How is anyone supposed to stand out if everything they did was the same as everyone else? If everyone did the same thing, and followed the same rules, and walked along to the same rhythm, there would be no leaders and there would be one person for every situation, position and job in every location all over the world. There would be nothing of interest for people to decorate with, read, watch or do. We would all be vanilla. I breezed through high school, college and challenging positions within companies this way, remaining loyal to what made me different.
When Charleston Forge co-owners, Art and Susan Barber, began talking to me about what they wanted to do with this company, and how it was destined to stand apart, they mentioned exactly these things. While it is still questionable where corporations fit into the blog world, it is even more questionable as to where a furniture manufacturer, in operation for more than 25 years in the high country of North Carolina, fits. Very few furniture companies embrace the social media aspect, and while we don’t aim to alienate anyone, we do want to stand apart. Be different. Rise above. One thing is clear; the Internet is a powerful tool, as is blogging and every facet of Social Media. Why can’t an “American made” furniture company take a bite out of that big ol’ slice of pie? We can use this tool to reach designers, and customers alike, all the while providing an entertaining read to break up the sometimes-monotonous tone of the workday.
So, from here on out, you can expect something different, something entertaining and thought provoking… from our joint ventures with Internet explosions like One Kings Lane and Rue La La, to the daily goings-on within our factory walls and an introduction to all of those individuals who make our company what it is. While we are a company, we are also people, who are so much more than metal, wood, finishes and fabrics.