The Art of Furniture

Charleston Forge has a long history of hand-building beautiful, high quality, steel, wood, and leather furniture. We have an extensive catalog of products and do a large amount of custom work and have built product for retailers such as Room & Board, Restoration Hardware, Crate & Barrel and Bloomingdales, just to name a few.

Cookie Cutter Repeats

Tara Jackson - Monday, January 09, 2012

Handmade. We tell our customer and our partners that we are “Handmade… American Made.” It’s our motto, it’s on our business cards, it’s on our website and we constantly refer to it through facebook and our blog. We use the terms as if they mean something, as if they were important…. an ideal to live by. But in a world full of “Made in China,” “send the work over seas so we can make more money here at home” and cookie cutter repeats, we wonder if our consumers truly understand what we mean.

Back in October, our CEO shared a story that he received in an email with a photo of a ship containing 15,000 tractor-trailer loads of product from Asia. The Journey took just 4 days and the ship was emptied so that the product could be sent straight to companies who get their product quickly and cheaply, just to increase the price for something that you will walk in to your neighbor's house next week finding the exact same item.  And while this seems to be the norm, the fact is that the cost to produce and ship product from China is on the rise, while much of the quality remains the same.

And for a dose of happy news, published in an article by Florida Today (www.Floridatoday.com), 2012 is a year where more people are looking for furniture specifically with the label “Made in the USA.” According to the article, “The demand for American-made products has created record prices for American antiques at auction houses.” And apparently, this trend is expected to influence many of the furniture manufacturers and all of the industry in one way or another (which is great to hear after so many companies followed the trend after 9/11 of sending much of their furniture manufacturing over seas. And all this during a time when total patriotism was shouted from the rooftops.)

So to us, “Handmade… American Made” is a phrase we couldn’t be more proud to use or to live by.  Our people put their hearts into their work, from concept and design, to spending time by the hot forge twisting a chair leg into a glorious swirl, to meticulously painting a side table in a bright peacock teal as per a custom request. When it’s custom made, you can bet your neighbors won’t have the same barstools to entertain by. Your boss won’t have the same bench in his office that your kids sit on to tie their shoes in the morning. And your four-poster specially designed bed for your newly remodeled master suite will be special to you, and you alone.

And not only will it be unique, but it will also last for years and years. It won’t be put together with brittle plastic clips that refuse to hold the weight of your favorite book collection, nor will your favorite bar stool shatter into pieces when an excited brother-in-law knocks it over while tripping over his feet trying to get to your home made dessert (which he swears is better than any “from the box” mix you can buy.)

Handmade still means something. American made still means something. Quality.

                                 

                       Tara Jackson                                 

We would love to hear back from our readers. Feel free to post a comment or feedback below.
 


Not Just Vanilla

Tara Jackson - Tuesday, January 03, 2012
Quite often, I like to start my writing right in the middle, as if my readers already know what I am talking about, as if I were talking to a good friend who needs no updates. I was never good at the introduction, or the conclusion. In school, I would get so wrapped up in writing the middle, that I would bypass the beginning and the end completely, being proud of what I submitted.

The instructor, of course, would always return the paper to me, red pen, and oftentimes, permanent marker corrections decorating its surface, with requests to rewrite and return. I would be so set on being different that I would re-print, maybe correcting a few spelling errors (and sometimes punctuation, although that was also a part of my style) and re-submit the paper essentially unchanged. My biggest reasoning behind this was the question: How is anyone supposed to stand out if everything they did was the same as everyone else? If everyone did the same thing, and followed the same rules, and walked along to the same rhythm, there would be no leaders and there would be one person for every situation, position and job in every location all over the world. There would be nothing of interest for people to decorate with, read, watch or do. We would all be vanilla. I breezed through high school, college and challenging positions within companies this way, remaining loyal to what made me different.
   
When Charleston Forge co-owners, Art and Susan Barber, began talking to me about what they wanted to do with this company, and how it was destined to stand apart, they mentioned exactly these things. While it is still questionable where corporations fit into the blog world, it is even more questionable as to where a furniture manufacturer, in operation for more than 25 years in the high country of North Carolina, fits. Very few furniture companies embrace the social media aspect, and while we don’t aim to alienate anyone, we do want to stand apart.  Be different. Rise above. One thing is clear; the Internet is a powerful tool, as is blogging and every facet of Social Media. Why can’t an “American made” furniture company take a bite out of that big ol’ slice of pie? We can use this tool to reach designers, and customers alike, all the while providing an entertaining read to break up the sometimes-monotonous tone of the workday.
 
So, from here on out, you can expect something different, something entertaining and thought provoking… from our joint ventures with Internet explosions like One Kings Lane and Rue La La, to the daily goings-on within our factory walls and an introduction to all of those individuals who make our company what it is. While we are a company, we are also people, who are so much more than metal, wood, finishes and fabrics.
                        
              Tara Jackson                            
                            




We would love to hear back from all of our readers. Feel free to post a comment or feedback below.
 




251 Industrial Park Drive, Boone NC 28607 USA

info@charlestonforge.com

p. 828.264.0100

f. 828.264.5901